A practical overview of what to take into consideration when designing or commissioning a website for your business and what you can do to improve performance and make your existing website achieve your aspirations.
Getting started - why, what, how and who?
Planning - Communicating your value proposition
Content - Things to consider before you start to build your site
Domain names and hosting
Pro and cons of DIY options - best tools to use
How to select and brief a website designer/developer
In the New Year, West Sussex County Council is supporting a new initiative across the county to help small businesses who are finding the current climate commercially tough. The West Sussex Recover & Rise in 2021 programme is a series of twelve FREE online workshops designed to give small businesses a robust toolkit to not only survive through another year of unpredictable times, but to thrive.
These sessions have been put together by local experts (Rume2, Shake It Up Creative, Digibubble, Freedom Works, Creative Bloom, Let’s Get Coffee, Meg Fenn, Estelle Dingley - DIT, in partnership with the County Council) to help business owners define, communicate and market in the right way to attract and retain customers throughout 2021.
From product/service definition to networking, from setting goals & KPIs to tracking success through analytics, from action planning to digital marketing, ,selling online and ecommerce, website design and development, this programme will give small and micro companies the structure and sales that many of them desperately need as we head into a new year.
WEBSITE DESIGN AND DEVELOPMENT
Our expert panel will guide you through the process of developing your own website from getting started and evaluating the types of website you need, to the why, what, how and who of planning and effectively communicating your value proposition, what to take into consideration before you start and how to ensure that it delivers what you need for your business.
Meg Fenn, Creative Designer - Meg helps people to be creative and to stay creative in order to problem solve and innovate. She creates and delivers marketing projects from strategy through to marketing, web design and SEO implementation. She is also a community engagement leader and marketing mentor and works with a few select organisations on a long term, permanent contracts
Katie Lacy and Oli Witcomb, Let’s Get Coffee, business focused developers who help people get the most from their website. They bring ideas to the table with a business and realistic approach with profit margins and ROI’s in mind.
The session is hosted on the Remo event platform by Joanne Yates who heads up the Freedom Works Member Accelerator Support Service which encourages collaboration within the Freedom Works co-working community and external partners. Freedom Works currently has co-working spaces in Hove, Worthing, Gatwick and Chichester and offers flexible, professional coworking solutions to SMEs, freelancers and solo workers.
WHO IS THIS EVENT FOR?
This workshop is ideal for small business owners and micro businesses who sell from a physical location or within a specific geographical area and who don’t currently have a website but want one, who have a website that is not working for them or who want to be able to sell online via their website.
Why do you need a website? Who is it for?
How to get started - what and how?
Type of website you need
Why, what, how and who?
Communicating your value proposition
User experience - UX
Things to consider before you start to build your site
Copy, images, animation, video, audio
Call to Action (CTA)
Domain name - where and how do I get one?
Hosting - what are the options?
DIY options vs self-hosted such as Shopify
Which is best for my business?
How to find the right tools to build a website yourself
How do I find a good website designer/developer and provide them with a brief
Visibility - how will people find my website and how does this fit with my marketing strategy?
Learn how to get a website project started
Understand that planning is an essential part of the process and what to include
Tips and tools for creating website content
Understand the language of website design - i.e. domain names, hosting etc
Tools for creating your own website
Understand how to choose a website designer and brief them
How to make your website visible to your audience
If you are unfamiliar with using the Remo platform…….don’t worry - this is new to us all! Joanne will provide you with all of the information that you need to navigate the platform. When you first arrive you will be virtually seated on a table with other participants. Please switch your camera and microphone on and introduce yourself. While you wait, you may want to complete your profile…...click on the top right hand corner and you can update your details and add a picture.
This workshop is part of a series of twelve workshops for West Sussex Recover & Rise 2021 - to see other workshops available click here.To be eligible for these free workshops, businesses must be located in West Sussex