West Sussex Recover and Rise #10 - Digital TransformationThis webinar is all about how the introduction of digital marketing techniques can transform your business, helping to increase sales, expand your marketplace and improve brand image.
Presentation of real life case studies
How to integrate digital marketing into your business strategy
How to get started selling online and ecommerce platforms
In the New Year, West Sussex County Council is supporting a new initiative across the county to help small businesses who are finding the current climate commercially tough. The West Sussex Recover & Rise in 2021 programme is a series of twelve FREE online workshops designed to give small businesses a robust toolkit to not only survive through another year of unpredictable times, but to thrive.
These sessions have been put together by local experts (Rume2, Shake It Up Creative, Digibubble, Freedom Works, Creative Bloom, Let’s Get Coffee, Meghan Fenn, Estelle Dingley - DIT, in partnership with the County Council) to help business owners define, communicate and market in the right way to attract and retain customers throughout 2021.
From product/service definition to networking, from setting goals & KPIs to tracking success through analytics, from action planning to digital marketing, ,selling online and ecommerce, website design and development, this programme will give small and micro companies the structure and sales that many of them desperately need as we head into a new year.
Learn how businesses can be transformed by integrating digital marketing and digital techniques into their business strategy to increase sales, expand marketplaces and improve brand image and awareness. Presenting practical case studies of businesses they have worked with since the crisis, Keith Bateup, co-founder of Digibubble, will be discussing how real life businesses they have worked with have pivoted their existing business model using various techniques to ensure survival and to thrive going forward. The second guest speaker will be Estelle Dingley, International Trade Adviser and Growth Mentor with the Department for International Trade who will be exploring how to grow your market through ecommerce locally, nationally and internationally, helping you to choose the right marketplace to achieve your goals.
WHO IS THIS EVENT FOR?
This workshop is ideal for small business owners and micro businesses who sell from a physical location or within a specific geographical area and want to learn about how to integrate digital marketing techniques into their business to expand their markets and sell online. Using case studies we will illustrate how businesses have started their digital journey to survive and grow.
The session will also explore the various methods for selling online, exploring ecommerce platforms and how these can help secure online sales and expand audiences.
Exploration of four real life case studies
How to start selling online
Ecommerce marketplaces and how to choose the best one for your business
Inspiration to start your own digital journey
How and where to start selling online
Tool to help choose which ecommerce platform
Why you might consider expanding into international markets
The business must be located within West Sussex to be eligible for these workshops.The session is hosted on the Remo event platform by Joanne Yates who heads up the Freedom Works Member Accelerator Support Service which encourages collaboration within the Freedom Works co-working community and external partners. Freedom Works currently has co-working spaces in Hove, Worthing, Gatwick and Chichester and offers flexible, professional coworking solutions to SMEs, freelancers and solo workers. She will be joined by our expert panel:
Keith Bateup, Digibubble, a full service digital marketing agency which includes website design and development and digital marketing. Digibubble offer business support to ensure that digital aspects of your business fulfill their potential and deliver results.
Estelle Dingley - International Trade Adviser, Department for International Trade. Estelle is a Growth Mentor who specialises in global strategy, export sales, ecommerce and digital.
If you are unfamiliar with using the Remo platform…….don’t worry - this is new to us all! Joanne will provide you with all of the information that you need to navigate the platform. When you first arrive you will be virtually seated on a table with other participants. Please switch your camera and microphone on and introduce yourself. When the event starts, your microphone will be muted and your camera switched off while Joanne shows you how to use the platform and introduces you to the experts. While you wait, you may want to complete your profile…...click on the top right hand corner and you can update your details and add a picture.